The Dominican community is a dynamic and vital force that adds greatly to the cultural, social and economic growth and diversity of New York City. Dominicans have made their presence felt in a positive and significant way, being the fastest growing group and the second largest Hispanic group in the New York City Metropolitan area. The New York Dominican Parade and “Fiesta” are events attended by over 500,000 consumers and trade people. They offer an ideal venue to showcase your premier brands. Company participation at the New York Dominican Parade and Merengue Caliente Fiesta will provide exceptional opportunities to demonstrate your company’s support of the Hispanic community, to secure brand awareness, and to build consumer loyalty among this key segment of your business and consumer base.